The School of Authentic Leadership is a project of a well-known Kyiv-based marketing expert Alla Idobaeva. SAL is an extract of the founder's years of work in marketing at top positions in international companies and her own experiences and methods of interaction in the field of leadership.
The flag as a symbol of leadership was taken as the main element of the logo. The lines and their upward movement also symbolise the path to success. The square framing of the logo shows that most of the work on the way to success remains "behind the scenes".
